Resume

 Tiffany M. Leong | Resume


Education

University of Missouri (Columbia, Missouri) – Bachelor of Arts in English | Creative Nonfiction Writing

Experience

Communications Manager | Beta Gamma Sigma, Inc. (2018 – present)

  • Generated 346% higher click rates, 180% higher open rates and 17% lower unsubscribe rates on email marketing campaigns.
  • Planned and executed strategic marketing and communications to
    global audiences and stakeholder groups: more than 300,000 members
    in 190 countries (students and established professionals), at least 1,200
    chapter leaders and business school deans (in 38 countries), 54,000
    potential members, and the governing board.
  • Developed a new brand voice and style guide for the organization.
  • Produced thought leadership articles on behalf of the CEO, which were
    published to media outlets like Entrepreneur, Glassdoor and Forbes–
    expanding BGS’ social reach by more than 6 million people and overall
    increasing brand recognition and improving its reputation.
  • Managed member engagement on ConnectBGS, the organization’s
    private forum-style social networking platform, which has shown a
    120% increase in engagement.
  • Planned the launch and strategy for the blog in January 2020.
  • Launched and managed a new member resource center, Career Central–a
    hub for career advice, expert interviews, job boards, events and
    professional development programs designed for members at all stages
    of their careers.
  • Managed and produced content for BGS’s social media channels–an
    audience of about 60,000 followers across LinkedIn, Facebook, Twitter
    and Instagram.

Marketing and Communications Manager (temporary) | Thompson Coburn (2018)

  • Edited and published blog posts for subject matter experts in a variety of practice areas.
  • Published stories for the firm’s office intranet.
  • Managed social media presence for firm’s offices across the country.

Freelance Advertising Copywriter and Editor | SLM Media Group (2017)

  • Coordinated and produced advertorial content for all SLM publications, including St. Louis Magazine, At Home and St. Louis Family.
  • Worked with SLM’s advertising clients to create custom profiles and partner content for print and web.
  • Launched SLM’s native advertising program.

Associate Editor | Sauce Magazine (2016-2017)

  • Wrote, edited and fact checked print and digital content, including blog posts, newsletters, recipes, columns and features.
  • Interviewed sources, wrote content and posted news stories on the blog, then posted content on social media.
  • Managed multiple freelancers and played a hand in editing every piece in the print issue.
  • Brainstormed and developed story ideas, identified local dining trends, determined coverage needs.

Communications Specialist | Concordia Seminary, St. Louis (2014-2015)

  • Researched, interviewed and wrote news releases, newsletters, magazine articles, brochures, handbooks and other print and digital content.
  • Launched the Seminary’s social media presence
  • Created and executed campaigns to drive engagement and increase followers.
  • Edited everything for consistent voice, branding and accuracy.
  • Responsible for all campus photography and hired/managed freelancers as needed.

Marketing Manager | Jewell Remodeling (2011-2013)

  • Created marketing materials for print and web, designing and writing content for brochures, flyers, sales letters and the website.
  • Updated the website, writing new content as needed, and coordinated a full redesign of the site.
  • Established a strong online presence through branding and social media marketing strategies, and drastically improved its Google ranking. Gained a strong social following in a localized niche market geared toward St. Louis area realtors.

Freelance and Consulting Experience

2010 – present

  • Manage a variety of short-term and long-term copywriting, consulting and
    marketing assignments.
  • Advise clients on growth and engagement strategies, especially relatsoced to social media and content development.
  • Suggest new ways for clients to leverage modern marketing and communications tools to expand their reach and open additional revenue streams.
  • Produce digital and print content, manage social media channels, edit and proofread existing content (press releases, brochures, scripts, presentations, social media posts, academic documents).
  • Coordinate webinars and presentations.
  • Plan editorial calendars and create style guides.
  • Clients’ industries include magazine publishing, real estate, STM publishing, medical, home remodeling and higher education.